Apple CEO John Ternus：不会为 AI 本身而发布 AI 功能
Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
Apple CEO John Ternus 表示，Apple 会在新产品中利用 AI，但不会为了 AI 本身而发布 AI 功能。他称，做好 AI 产品后，用户无需分辨效果来自 AI 还是传统软件，真正重要的是产品是否获得用户喜爱。面对智能体可能让应用变得不再必要的提问，他认为这或许会让生活更轻松，但产品创造仍是“深度且个人化”的事情。
Apple 以用户是否喜爱产品而非 AI 标签解释技术取舍，这为理解其智能体与应用生态观提供了具体参照。
In Brief
Posted:
2:41 PM PDT · October 31, 2026
During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape.
Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer. But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that “everyone has an opinion,” he insisted, “I really like where we’re at.”
Ternus added that Apple is “absolutely going to leverage AI” in its new products, but he said, “We don’t want to ship AI for AI’s sake. When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”
And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,”That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”
来源：TechCrunch · techcrunch.com